Emirates – Does Upgrade Mean Usage?
Uncategorized at November 30, 2017on
Already top-of-the-line Emirates doesn’t disappoint with its upgrades.
On Nov 12, 2017 at the Dubai airshow, the airline with the biggest fleet of long-haul aircrafts unveiled their recent First Class upgrade.
Inspired by the Mercedes Benz S-Class, Emirates announced they will actually be using the luxury cars as their mode of transportation for First Class passengers to and from the Dubai airport.
While many airlines are advancing the perks and luxury standards of their business class and cutting their first class completely, President Tim Clark told Bloomberg that “the demand for our first class is very high” in a recent interview.
The upgrades, beginning on the Boeing 777, come in the form of fully private suites with floor-to-ceiling doors and the benefit of a window, even in the center-cabin suite. This is accomplished by beaming the outside view through a mock window. The suites’ color palette includes cream, grey, and gold to mimic the interior of the luxury car it was inspired by, as well as hardwood floors and multiple mood lighting options.
In our uber online world we’ve gotten used to having unlimited space. Space for music, movies, photos, and lol your documents, as long as they’re online, you need never worry about space. On airplanes space is a lot more critical and rare – one of Emirates’ strongest focuses. Each cabin is reported to be large enough to “get dressed standing up, even when the seat is fully reclined”, measuring at 40 square feet. Additionally, with the new suites, there are fewer seats available; now 6 instead of 8.
Space may not everything to everyone, but comfort is or the company wouldn’t have shelled out millions to upgrade their first class. To ensure top comfort, the seats can be placed into a “zero-gravity” position inspired by NASA. Furthermore, the suites feature a video call function for communicating with cabin crew (don’t worry, you can choose just to make an audio call, as this is optional), and each suite also features a service window where customers can be served drinks and canapés undisturbed. To top it all off, each suite has an “inspiration kit,” featuring a luxury Byredo skincare collection, Hydra Active moisturizing pajamas, and Bulgari amenity kits, as well as a 32” personal tv with 2,500 channels.
Some have speculated that the elaborate – and costly – upgrade came too late to get our efficiency-focused flyers back into First Class. Do you agree?